Social Media Marketing vs E-mail Marketing

What is social media ?

Social media is a platform that facilitates the sharing of ideas and information.

What are the benefits of social media marketing ?

1) Increase brand visibility

Social media is one of the most widely used methods of digital marketing to increase the visibility of your business.

In order to increase the visibility of the brand, one has to interact with the customers on a regular basis and their satisfaction should be given importance.

2) improve search engine rankings

Linking your website to your social media post can lead to a significant increase in traffic to your website. As your traffic increases, so does your search engine ranking wil be improve.

3) Cost effective 

The most cost effective component of an advertising strategy may be social media. Many social platforms allow signup and profile creation for free. Deciding to invest is cheaper than any paid promotion or any marketing tactics.

4) Increase sales 

Social media can be very effective in generating sales and converting them into purchases. Social media marketers can expand on a paid strategy or organically to bring in more sales.

What is E-mail marketing ?

Email marketing is a form of marketing to introduce customers to new products, services and new discounts.

What are the benefits of E-mail marketing ?

1) Communicate with audience

Communicating with your audience and improving communication is very important for a marketer. Email marketing is proving to be very effective in reaching the maximum audience

2) Increase traffic at website

Email is a great way to get customers to your website. You can add a link to your website in an email campaign. You can tell your customers about your product / service through email.

3) Low costs

The cost of email marketing is lower than that of marketing channels. Email marketers can invest in expert software to automate and evaluate their email.

4) Real time connection

With using email marketing you can connect with your audience at the right/exact time. You can provide your customers with information about new activities, new products, new services on the website at the right time, in the right place.

Which one is the best ?

Email marketing is the most preferred factor by marketers. 35% of marketers consider email marketing to be the most effective. Marketers should use social media to increase their traffic and encourage fans to subscribe to email. In doing so, email attracts customers to make payments